{"id":349,"date":"2026-05-05T23:58:45","date_gmt":"2026-05-05T23:58:45","guid":{"rendered":"http:\/\/kreato.local\/?p=349"},"modified":"2026-05-05T23:58:45","modified_gmt":"2026-05-05T23:58:45","slug":"lumen-skincare","status":"publish","type":"portfolio","link":"https:\/\/demo.cre8so.com\/kreato\/portfolio\/lumen-skincare\/","title":{"rendered":"Lumen Skincare"},"content":{"rendered":"<p>Lumen is a science-led skincare brand targeting the premium segment in the UK and UAE. After raising Series A, they needed a brand that could hold its own on shelf next to La Mer and Aesop. We built everything from scratch \u2014 strategy, naming rationale, visual identity, and packaging across 24 SKUs.<\/p>\n","protected":false},"excerpt":{"rendered":"<p>Brand identity, Packaging for Lumen.<\/p>\n","protected":false},"author":1,"featured_media":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","portfolio_category":[2],"class_list":["post-349","portfolio","type-portfolio","status-publish","hentry","portfolio_category-branding","kreato-post","kreato-post-format-standard","no-thumbnail"],"_links":{"self":[{"href":"https:\/\/demo.cre8so.com\/kreato\/wp-json\/wp\/v2\/portfolio\/349","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/demo.cre8so.com\/kreato\/wp-json\/wp\/v2\/portfolio"}],"about":[{"href":"https:\/\/demo.cre8so.com\/kreato\/wp-json\/wp\/v2\/types\/portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/demo.cre8so.com\/kreato\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/demo.cre8so.com\/kreato\/wp-json\/wp\/v2\/comments?post=349"}],"wp:attachment":[{"href":"https:\/\/demo.cre8so.com\/kreato\/wp-json\/wp\/v2\/media?parent=349"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/demo.cre8so.com\/kreato\/wp-json\/wp\/v2\/portfolio_category?post=349"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}